There are many ways to syndicate your content, but the most popular tactic is taking advantage of RSS technology integrated into your website. This is not a major trouble when it comes to bloggers, because practically all the software for blog publishing integrates a feature to syndicate news, articles and updates as soon as these are posted. Such software "ping" RSS services committed to provide surfers with the latest information published on the Internet in similar fashion search engines work indexing websites on the net.
Pinging on the Internet refers to make a call from the website that originates the news to the breaking news services, so generating RSS feeds put you in control of how your updates will be broadcast, where and when, without needing to wait until a search engine comes on-site to index the content.
Websites other than blogs can also benefit from a RSS marketing campaign, simply converting actual news and recently added content to RSS feeds with the aid of desktop software or online services, which not only make the conversion but provide users with a JavaScript piece of code that can be easily integrated in any website layout regardless the programming language used to develop it.
There are two ways to syndicate RSS feeds; offering a summary of the content you want to publicize, or delivering the full text by this mean. Full text is useful to keep up-to-date people who has little time to surf the web, but is subscribed to your RSS service, So therefore they can use a RSS reader to stay informed about your website anytime.
Even though, full text feeds are a double-edged sword, because they can be used by people who replicate your content somewhere else on the net. While this practice is good for article distribution, allowing authors to gain exposure, it can be a potential problem if your content is copyrighted or simply you do not want to have other websites publishing it.
In such case scenario, providing a summary is a better marketing strategy regardless the angle you may look at it through. From an advertising perspective, a summary feed can attract the interest of your readers, hence driving traffic to your website. On the other hand, summarized content prevents RSS abuse of unscrupulous webmasters that profit from automated blogs retrieving and replicating published content. Start today an Internet marketing campaign based on RSS and you will see how easy is achieve success.
The Benefits of Using RSS Feeds What Is RSS? Or What Does That Orange Radar Thingy Do? Choosing an RSS Reader Tracking News Through RSS Feeds Making Your Own RSS Feeds How to Get Updates Via RSS
